Price Guide & Project Application

All brand design projects start with The Brand Building Workshop, which you will move through independently before your project start date. This workshop includes pre-recorded information and coaching, guided meditations, and clarity questions to support you in conducting inner research, finding clarity, and providing the information that we need to have in order to design your brand.

Access to The Brand Building Workshop is granted as soon as the project deposit payment is made, and the brand clarity questionnaire must be completed before your project start date.

A private digital project management board (Trello) is included to serve as our project hub where we will share and store files, correspond and leave notes, share information, and post 'to-do' lists and updates to keep your project organized and enable clear communication.

You will have continued access to this board after your project is complete for easy access to all of your brand materials.

Brand design projects start with a brand strategy video call meeting (aprox 90 minutes) so that we can review your brand clarity questionnaire and ask/anwser additional questions in order to make decisions about your brand structure, how personal you want your brand to be, what parts of your brand history will be brought into the future (if applicable), and who your ideal customer/client is.This session is also used to gather the information that is needed to establish the energetic core of your brand, design your sensory brand assets, and formulate your brand communication plan.

Sensory Brand Assets are the specific visible, audible, tactile, or otherwise tangible elements of a brand that people can experience with their five senses.

The following brand assets make up the energetic core of your brand and are decided on during your brand strategy session:

• Brand Voice

• General Creative Direction (overall plan for the look & feel of the brand)

• Textures

• Sounds

• Scents

• Flavours

• Graphics Creative Direction

• Photo/Artwork/Video Creative Direction

The following brand assets will be designed after your brand strategy session and include 3 rounds of revisions/edits, with the third round of edits finalizing the design:

• Colour Palette

• Typography

• Logo (brand symbol/brandmark and/or brand name/wordmark with two colour variations and files for digital and print use).

A summary of all your brand assets with guidance on how to use them will be included in your brand guidebook.

Once the branding strategy and design components of your brand design project are complete, everything that was decided on and designed (alon gwith notes on how to use/impliment each element) gets packaged up into a brand guidebook.

This digital brand guidebook document is something that you can refer to whenever you have business or branding decisions to make in order to stay consistently “on brand” and mitigate decision fatigue, and it can also be shared with employees, stakeholders, collaborators, or anyone who should have an understanding of your brand.

Your brand guidebook will include:

• Branding strategy notes outlining decisions made about brand structure, brand personalization, and brand history & legacy.

• Ideal customer/client description.

• Energetic brand core elements (values, ethics, philosophy, vision, mission, goals, energy, and personality).

• Sensory brand asset elements & implementation guidance (brand voice, colour palette, general creative direction, typography, logo, images & video creative direction, graphics creative direction, sounds, scents, flavours, textures).

• Brand communication plan (with notes on brand messages & conversation, communication channels, brand touchpoints, and brand collateral).