thetenthhouse.ca / brand-design

Custom Brand Design

Brands built at The Tenth House are intentionally designed to help you show up confidently in the world with your business, connect with more of the right people, sell your offerings, and achieve your version of success in a way that’s nourishing and sustainable.

[ price guide & project application ]

Steph Thornton, young woman with long brown hair, wearing a burgundy knit toque and a gray sweatshirt, light pink jeans smiles while taking a selfie indoors, with a blurred background featuring some wall art and a Japanese paper ceiling light.

01.

Logo for Selkie Social featuring a black crescent moon with radiating lines on a light gray background and the words 'Selkie Social' in elegant Gaelic black font.

02.

A business card and a logo print on a light gray background. The logo features a simple stylized hand with five fingers and a small dot, in earthy tones. The business card contains the name 'Rosie O’Connor', her professional title 'Clinical Reflexologist BA Hons, MAR', contact details including address in Leicester, UK, website, email, and mobile number, with minimalist abstract shapes in muted colors on the right side.
Two black business cards on greenish round stones placed on a white tiled surface. The top card reads 'THE TENTH HOUSE' and the bottom card has contact information for Stephanie Thornton.

04.

Logo for Zara Nuekom Holistic Psychotherapy - white pencil line drawing style abstract letter z or the female silhouette on a dark brown background.

03.

Logo for Robyn Savage featuring a close-up black and white photo of a woman's face with flowing hair, overlaid with large chartreuse yellow "RS" letters and the title "Robyn Savage" in uppercase letters below.

05.

  • Hi, I’m Steph — brand designer at The Tenth House. My approach to brand design is holistic, multi-layered, and rooted in my desire to help people cultivate self-awareness, embrace their uniqueness, get clear on what they need and want, express themselves, and expand into their infinite potential through business and entrepreneurship.

    The branding work that I do with clients is also based on the belief that your brand (if designed intentionally) can help you show up in the world more confidently, connect you with the people that you most want to work with and serve, and sell your stuff in a way that feels more natural, enjoyable, sustainable, fulfilling, and even exciting.

  • At The Tenth House, I help clients build brands using my alternative approach to mainstream branding, which involves asking intuitive and strategic questions, drawing on my lived experience and educational background in philosophy, business, yoga & meditation, visual arts, marketing, and brand & website design, and (if the client is open to it) utilizing the tools of Human Design and Astrology in a grounded, practical way.

    I have also learned from my own multifaceted and multi-passionate nature and created strategies and structures that help my fellow “more than one thing” clients show up in the world in a way that feels fully expressed and unrestricted but also clear, organized, and cohesive for their ideal customers & clients.

    If you work with me to design your brand, we will start with self-inquiry and exploration into what is important to you on a personal level, as well as what you want to achieve with your business and brand. We will then use that information to strategically design every aspect of how your business operates and interacts in the marketplace.

  • Personally, I have an appreciation for brutalist and midcentury modern, Japanese, Scandinavian, and Spanish architecture & interior design, art & design that use a juxtaposition of materials, editorial graphic design, and vintage analog designs from days past. But what I love about designing for other people and businesses is that I get to put myself in their shoes, immerse myself in their brand, and translate their authentic style and taste into digital form.

    When it comes to the brand assets and collateral that I create for clients (logo, colour palette, typography, creative direction, graphic designs, business cards, etc.), my designs are strategic, organized, user-friendly, and intentionally edited for a more minimalist look, but I purposely don’t have a signature style. I don’t want people to encounter your brand and immediately know who designed it — I’d rather they experience your brand (and the authentic, purposeful energy at the core of it) and feel that they are getting to know someone and/or are becoming a part of something.

  • I created The Tenth House to serve all sorts of open-minded people from diverse backgrounds and industries, but I’ve got a special place in my heart for the artists, the healers, the creatives, the multi-passionate individuals, the non-conforming queer folk, the visionary entrepreneurs, and the scrappy do-it-yourselfers.

    My brand design method creates brands that are unique, authentic, and completely custom to each client. What this requires though, is active participation from each client throughout our collaboration. But don’t worry, if we work together, you will be guided, coached, and supported every step of the way.

    With that being said, if you have no interest in answering introspective questions or providing information about how you want your brand to look, feel, and function, we might not be a good fit.

    Ultimately, if you are a kind person who resonates with my method, we are probably going to get along, but just to make sure, we will have an intro call as part of the project application process.

  • “Thanks so much again Steph! It was such a great experience working with you and I’m feeling over the moon with the result, you are a talent!”

    — Molly Farai, Selkie Social, New Zeland.

    "Steph’s creative gifts and genuine, caring spirit allow her to connect with her clients and I felt incredibly safe and listened to during the creation process." 

    — Zara Neukom, Holistic Psychotherapist, BC, Canada.

    "You are incredible at all that you do. Oceans apart and I felt completely heard, seen, and understood - you brought my little biz to life."

    — Rosie O’Donnell, Clinical Reflexologist, UK.

    "If you are looking for a fresh approach to what can sometimes be very technical and stale workload of building a new business, or re-branding, I highly recommend working with Steph."

    — Kierstin Henrickson, Peterborough Yoga Wellness Centre, ON, Canada.

Logo for Stendhal Hair Salon - Stendhal in white font layered on top of a photo of a side profile of a woman with long light brown hair tucked into a brown blazer looking down with a plain gray background.

02.

Business card for Mints Law featuring Stacey Mintsopoulos, lawyer, with contact information, placed on a beige surface with shadow and a piece of textured material on the left.

01.

Two business cards placed on a surface, one black with white text reading 'Martina Biljan' and her titles, the other white with black text displaying her initials 'MB' and contact information.

03.

Black and white photo of a person practising yoga doing camel pose, wearing a black tank top, with a red logo for PTBO Yoga Wellness Centre in the lower left part of the image.

04.

Front and back of business cards for Zara Neukom Holistic Psychotherapy. One with dark brown background and white line style logo, the other with beige background and contact information.
A pair of business cards on a light gray surface, with a warm white background and colourful abstract logo of a hand and a dot, and contact information for Rosie O'Connor, a clinical reflexologist based in Leicester, UK.

05.

  • The Tenth House brand design process is strategic, supportive, intentional, holistic, collaborative, and customized to each client’s unique energy, work/life style, and neurodiversity. For some clients, customization to our design process includes looking at their Astrology and/or Human Design charts to learn about they are designed to function, and work with their uniqueness to get the best possible results.

    In general, brand design projects at The Tenth House move through the following steps: research, strategy, design, and delivery. Click below to read about each step.

  • Each brand design project begins with The Brand Building Workshop which is a self-paced digital workshop that helps you conduct research about what you need and want in life & business, who you most want to work with and serve, and how you want your brand to look, sound, taste, smell, and feel so that we can design your brand in a way that supports your version of success.

  • In the second step of our brand design process, we formulate an energetically-aligned strategy for presenting your business to the world. I say 'energetically-aligned' strategy because we don't just apply standard industry styles or match what competitors are doing, we look at the energetic makeup and purpose of your business (which you get clear on in step one) and establish an intentional plan for how to visually represent and tangibly express the energetic core of your business in a way that is completely custom and authentic to you and your business.

  • Once we are clear on the energetic core of your brand, and have a strategy in place for how to express it, we can then design your sensory brand assets and any brand collateral that is needed.

    In case you aren't familiar with industry jargon, visual brand assets are the visible elements used to express and communicate a brand to the world (eg: creative direction, colour palette, typography, logo). Brand collateral are the tangible digital and physical goods or “things” that are created with your brand assets to facilitate brand communication and support your business’s overall marketing efforts (eg: social media post/story graphics, business cards, podcast cover, gift certificates, brochures, etc).

  • In the final step of our brand design process, all of your sensory brand asset and brand collateral files are handed over to you along with a custom brand guidebook.

    This brand guidebook outlines each component of your brand along with guidance for how to implement them and can be referenced whenever you have business or branding decisions to make, and aims to help you stay consistently “on brand” and mitigate decision fatigue.

    This document can also be shared with current or potential employees, stakeholders, collaborators, or anyone who should have an understanding of your brand.