Custom Brand Design
Brand design at The Tenth House is a fully supported collaborative process that uses an alternative approach to mainstream branding to help you show up confidently with your business, radiate your energy, connect with more of the right people, sell your offerings, and expand into your infinite potential.
Meet the Designer / About The Method
Hi, I’m Steph — brand & website designer, and founder The Tenth House (among other things). My approach to brand design is inquisitive, holistic, multi-layered, and rooted in my desire to help people cultivate self-awareness, embrace their uniqueness, express themselves, and expand into their infinite potential through creative work, business, and entrepreneurship.
The branding work that I do with clients is also based on the belief that your brand (if designed intentionally) can help you show up in the world more confidently, connect you with the people that you most want to work with and serve, and sell your stuff in a way that feels more natural, enjoyable, sustainable, fulfilling, and even exciting.
At The Tenth House, I help clients build brands by asking intuitive and strategic questions, drawing on my lived experience and educational background in philosophy, business, yoga & meditation, visual arts, marketing, and brand & website design, and (if the client is open to it) utilizing the tools of Human Design and Astrology in a grounded, practical way.
I have also embraced my multifaceted and multi-passionate nature and learned from my own trial and error process to create strategies and structures that help my fellow “more than one thing” clients show up in the world in a way that feels fully expressed and unrestricted but also clear and cohesive for their ideal customers & clients.
Design Style
My client designs are strategic, organized, user-friendly, and intentionally edited for a more minimalist look — but I purposely don’t have a signature style.
When it comes to the brand assets and collateral that I create for clients (logo, colour palette, typography, creative direction, graphic designs, business cards, etc.), my designs are strategic, organized, user-friendly, and intentionally edited for a more minimalist look, but I purposely don’t have a signature style. what I love about designing for other people and businesses is that I get to put myself in their shoes, immerse myself in their brand, and translate their authentic style and taste into digital form. I don’t want people to encounter your brand and immediately know who designed it — I’d rather they experience your brand (and the authentic, purposeful energy at the core of it) and feel that they are getting to know someone and/or are becoming a part of something.
The Process
The Tenth House brand design process is strategic, supportive, intentional, holistic, collaborative, and customized to each client’s unique energy, and neurodiversity.
For some clients, customization to our design process includes looking at their Astrology and/or Human Design charts to learn about they are designed to function, and work with their uniqueness to get the best possible results.
In general, brand design projects at The Tenth House move through the following steps: research, strategy, design, and delivery. Scroll down to learn more about each step of the brand design process.
In the second step of our brand design process, we solidify the energetic core of your brand and formulate an energetically aligned strategy for presenting your business to the world. I say 'energetically-aligned' strategy because we don't just apply standard industry styles or match what competitors are doing, we look at the energetic makeup and purpose of your business (which you get clear on in step one) and establish an intentional plan for how to visually represent and tangibly express the energetic core of your business in a way that is completely custom and authentic to you and your business.
Once we are clear on the energetic core of your brand, and have a strategy in place for how to express it, we can then design your sensory brand assets and any brand collateral that is needed.
In case you aren't familiar with industry jargon, visual brand assets are the visible elements used to express and communicate a brand to the world (eg: creative direction, colour palette, typography, logo). Brand collateral are the tangible digital and physical goods or “things” that are created with your brand assets to facilitate brand communication and support your business’s overall marketing efforts (eg: social media post/story graphics, business cards, podcast cover, gift certificates, brochures, etc).
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Research
Each brand design project begins with The Brand Building Workshop which is a self-paced digital workshop that helps you quiet the noise, connect with your Self, and conduct research about what you need and want in life & business, who you most want to work with and serve, and how you want your brand to look, sound, taste, smell, and feel so that we can design your brand in a way that supports your version of success.
Strategy
Design
Delivery
Delivery
In the final step of our brand design process, all of your sensory brand asset and brand collateral files are handed over to you along with a custom brand guidebook.
This brand guidebook outlines each component of your brand along with guidance for how to implement them and can be referenced whenever you have business or branding decisions to make, and aims to help you stay consistently “on brand” and mitigate decision fatigue.
This document can also be shared with current or potential employees, stakeholders, collaborators, or anyone who should have an understanding of your brand.
In the final step of our brand design process, all of your sensory brand asset and brand collateral files are handed over to you along with a custom brand guidebook.
This brand guidebook outlines each component of your brand along with guidance for how to implement them and can be referenced whenever you have business or branding decisions to make, and aims to help you stay consistently “on brand” and mitigate decision fatigue.
This document can also be shared with current or potential employees, stakeholders, collaborators, or anyone who should have an understanding of your brand.
Ideal Client
If you are a kind person who resonates with my method and are willing and able to participate in a collaborative process, we are probably going to get along.
I created The Tenth House to serve all sorts of open-minded people from diverse backgrounds and industries, but I’ve got a special place in my heart for the artists, the healers, the creatives, the multi-passionate individuals, the non-conforming queer folk, the visionary entrepreneurs, and the scrappy do-it-yourselfers.
My brand design method creates brands that are unique, authentic, and completely custom to each client. What this requires though, is active participation from each client throughout our collaboration. But don’t worry, if we work together, you will be guided, coached, and supported every step of the way. With that being said, if you have no interest in answering introspective questions or providing information about how you want your brand to look, feel, and function, we might not be a good fit. Ultimately, if you are a kind person who resonates with my method, we are probably going to get along, but just to make sure, we will have an intro call as part of the project application process.
"If you are looking for a fresh approach to what can sometimes be very technical and stale workload of building a new business, or branding, I highly recommend working with Steph."
— Kierstin Henrickson, Peterborough Yoga, ON, Canada.
"You are incredible at all that you do. Oceans apart and I felt completely heard, seen, and understood — you brought my little biz to life."
— Rosie O’Connor, Clinical Reflexologist, Leicester, England.
"Steph’s creative gifts and genuine, caring spirit allow her to connect with her clients and I felt incredibly safe and listened to during the creation process."
— Zara Neukom, Holistic Psychotherapist, BC, Canada.
“Thanks so much again Steph! It was such a great experience working with you and I’m feeling over the moon with the result, you are a talent!”
— Molly Farai, Selkie Social, New Zeland.
“Steph is an incredible designer who really gets the spiritual entrepreneur and integrates so many modalities. It’s not easy working with me, but when you have an amazing designer who gets you, it sure makes it easier”.
— Martina Biljan, Ontario Canada
Want to Create Something
at The Tenth House?
Brand & website design projects start with a basic package and are then custom-quoted according to any additional requirements. For information about the base packages, or to enquire about a brand and/or website design project, click the link below.